Customer Lifetimevalue
Customer Lifetimevalue - Calculate and analyze your financial metrics with this comprehensive calculator.
Customer Lifetime Value (LTV)
LTV estimates the net profit from a customer over their relationship, considering margins, retention, and discounting.
Simplified Model
LTV ≈ ARPU × gross margin × average lifetime
Example
$30/month, 70% margin, 24 months → LTV ≈ 30 × 0.7 × 24 = $504.
FAQs
Discount rate?
Use NPV for long lifetimes.
Cohort analysis?
Improves accuracy over aggregate averages.
How to use the Customer Lifetimevalue
Follow these steps to get accurate results with the customer lifetimevalue.
- 1
Enter your values
Fill in the required input fields above. Units can be changed where available.
- 2
Click Calculate
Press the calculate button to compute results instantly in your browser.
- 3
Review your results
View the computed outputs and use related calculators for deeper analysis.
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