Estimate the total revenue a customer generates over their relationship with your business. Free CLV tool for marketing and retention planning.
Calculate LTV, analyze retention, and maximize customer value
LTV estimates the net profit from a customer over their relationship, considering margins, retention, and discounting.
LTV ≈ ARPU × gross margin × average lifetime
$30/month, 70% margin, 24 months → LTV ≈ 30 × 0.7 × 24 = $504.
Discount rate?
Use NPV for long lifetimes.
Cohort analysis?
Improves accuracy over aggregate averages.
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