Marketing ROI - Calculate and analyze your financial metrics with this comprehensive calculator.
Track performance, measure ROI, and optimize your marketing campaigns
Marketing ROI measures the return generated by marketing spend.
ROI = (Revenue attributable − Cost) / Cost
$12,000 revenue from a $4,000 campaign → ROI = (12,000 − 4,000)/4,000 = 2.0 (200%).
Attribution?
Use models (first/last touch, multi-touch) to estimate attributable revenue.
Time horizon?
Consider lifetime value effects for long-cycle campaigns.
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